OpsUI vs Unleashed
Modular ERP, WMS & CRM versus an inventory layer above Xero
OpsUI is a modular ERP, WMS & CRM that covers operations end-to-end across 21 modules, while Unleashed is an inventory management platform built primarily to sit above Xero (and MYOB) and handle stock, sales orders, purchase orders, and basic manufacturing.
Unleashed is the canonical NZ-built inventory layer for Xero-first SMBs. It does inventory, purchasing, sales orders, and basic BOM well, and it sells primarily to operators who want stock control without rebuilding their financials.
OpsUI is broader: warehouse management, CRM, shipping, integrations, analytics, and the seams between them — sold modularly so an operator can start with the same inventory slice and grow into the rest over time without changing systems.
For an Xero-attached product business that just needs disciplined stock control, Unleashed is often the right answer. For an operator whose pain extends past inventory into picking, CRM, shipping, or customer experience, OpsUI is built for that scope.
OpsUI vs Unleashed, feature by feature.
| OpsUI | Unleashed | |
|---|---|---|
| Pricing model | Per module, public on /pricing (from NZ$1,499 / A$1,499 / mo) | Tiered plans, public pricing per number of users + features |
| Core scope | Modular ERP, WMS & CRM across 21 modules | Inventory, purchase orders, sales orders, basic BOM |
| Warehouse management depth | Dedicated WMS modules — wave picking, slotting, cycle counts, dock scheduling | Bin tracking, pick lists, stock takes |
| CRM | Native CRM module | Customer records, no dedicated sales CRM |
| Accounting integration | NetSuite (live), REST API (live), Xero/MYOB (bidirectional sync, wired during rollout) | Xero (primary), QuickBooks, AccountRight |
| Manufacturing / BOM | Manufacturing module | Single-level BOM, multi-level via Advanced plan |
| NZ / AU data residency | NZ data in NZ, AU data in AU, separate domains | AWS-hosted, primarily ap-southeast-2 (Sydney) |
| NZ Couriers / Australia Post shipping | First-party integrations | Via third-party integrations (Starshipit, ShipStation, etc.) |
| Originally built in NZ | Yes — Wainui, north of Auckland | Yes — Auckland (now owned by The Access Group, UK) |
When Unleashed is the better fit
- You run on Xero and your pain is concentrated in inventory accuracy and basic purchasing — not warehouse operations, CRM, or shipping.
- You want the simplest possible add-on to Xero, with a vendor whose entire product is focused on inventory control.
- You manufacture at light scale (single-level or simple multi-level BOM) and need basic production tracking without a dedicated WMS.
- You explicitly want a tool that does one thing well rather than a broader operations system.
When OpsUI is the better fit
- Your warehouse operations are complex enough to warrant a proper WMS — pickers on Bluetooth scanners, wave picking, cycle counts, slotting strategy.
- You want a CRM and an inventory system from the same vendor, sharing customer data without integration glue.
- You want shipping (NZ Couriers, Australia Post) integrated into the same operational picture as inventory and orders, not split across Starshipit + Unleashed + Xero.
- You expect to grow scope over time and would prefer to add modules in one product rather than stitch additional SaaS into the stack.
- You want NZ data hosted in NZ and AU data hosted in AU on separate domains, not co-located in Sydney.
Both products are NZ-built; both speak ANZ fluently. The differentiator is scope. Unleashed deliberately stays focused on inventory; OpsUI deliberately covers operations end-to-end as modules so the operator can grow without changing systems. Pricing is in NZD on opsui.co.nz and AUD on opsui.au, with GST handled natively.
What buyers ask before choosing.
Is Unleashed still a NZ-owned company?
Can OpsUI replace Unleashed alongside Xero?
Is OpsUI more expensive than Unleashed?
Does OpsUI support light manufacturing like Unleashed?
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Other ANZ ERP comparisons.
See the modules. Decide for yourself.
Public pricing on the page. No discovery call required to know what OpsUI costs.