Comparison · Cin7 Core (formerly DEAR)
OpsUI vs Cin7 Core (formerly DEAR)
Modular ERP, WMS & CRM versus a Xero-attached inventory and light-manufacturing platform
In one line
OpsUI is a modular ERP, WMS & CRM with 21 individually-priced modules covering operations end-to-end, while Cin7 Core (the product formerly known as DEAR Systems) is a Xero-attached inventory and light-manufacturing platform popular with ANZ wholesalers, ecommerce retailers, and small manufacturers.
Cin7 Core is the rebrand of DEAR Systems following the 2021 Cin7 acquisition. The product itself is largely unchanged — it remains a mature inventory, purchasing, sales order, and light-manufacturing platform built primarily to sit above Xero (with MYOB and QuickBooks also supported). ANZ adoption is heavy, particularly among Shopify-first wholesalers and food and beverage manufacturers.
OpsUI is a broader operations layer. The same Xero-attached pattern applies — keep Xero for finance, run OpsUI for operations — but the scope extends past inventory and light manufacturing into warehouse management, CRM, shipping, and analytics, sold as separately-priced modules.
The right answer depends on whether your operational complexity sits inside inventory and BOMs, or extends past them. Both products serve overlapping ANZ customers.
Side by side
OpsUI vs Cin7 Core (formerly DEAR), feature by feature.
| OpsUI | Cin7 Core | |
|---|---|---|
| Pricing model | Per module, public on /pricing (from NZ$399 / A$399 per module, packs from NZ$1,499 / A$1,499 / mo) | Tiered Standard / Pro / Advanced plans, public pricing (~A$349–A$999 / mo + per-user fees) |
| Core scope | Modular ERP, WMS & CRM across 21 modules | Inventory, purchasing, sales orders, light manufacturing, basic accounting touchpoints |
| Warehouse management depth | Dedicated WMS modules (wave picking, slotting, cycle counts, dock scheduling, scanner-driven) | Bin locations, pick lists, basic warehouse workflows; advanced WMS via Cin7 Omni or add-ons |
| Manufacturing / BOM | Manufacturing module (BOMs, work orders; routing and finite-capacity scheduling not yet shipped) | Mature light-manufacturing — multi-level BOMs, work orders, contract manufacturing, auto-assembly |
| CRM | Native CRM module with sales pipeline and customer history | Customer records, no dedicated sales CRM |
| Accounting integration | NetSuite (live), REST API (live), Xero / MYOB (bidirectional sync, wired during rollout) | Xero (deep), QuickBooks, MYOB |
| Ecommerce / channel integrations | Via Integrations module and REST API; Shopify wired | Mature out-of-the-box library — Shopify, Amazon, eBay, WooCommerce, retail POS, B2B portal |
| NZ Couriers / Australia Post | First-party in the Shipping module | Via Starshipit, ShipStation, or carrier add-ons |
| ANZ data residency | NZ data in NZ, AU data in AU, separate domains | AWS-hosted, region not separated by domain |
| Headquarters / ownership | NZ-built, NZ-owned, sold direct | Denver, CO (Cin7 Inc., majority Rubicon Technology Partners since 2021) |
Honest pick
When Cin7 Core (DEAR) is the better fit
- Your operations are primarily inventory and light manufacturing — multi-level BOMs, contract manufacturing, auto-assembly — and that is where the bulk of your pain lives.
- You sell heavily across multiple channels (Shopify, Amazon, eBay, retail POS) and want the deepest out-of-the-box marketplace connector library.
- You are already on Xero, run a small-to-mid-sized wholesale or DTC product business, and want a vendor whose entire focus is inventory-plus-light-manufacturing rather than full operations.
- You have an existing Cin7 partner or in-house DEAR expertise and the switching cost outweighs the broader-scope upside.
- You explicitly want a tool that does one thing exceptionally well, not a broader operations system.
Where OpsUI shines
When OpsUI is the better fit
- Your pain extends past inventory and BOMs into warehouse throughput, picking accuracy, returns workflow, and dispatch routing — a real WMS need, not just bin locations.
- You want CRM, shipping, and operations in one modular product sharing customer data, instead of stitching DEAR + a separate CRM + Starshipit + Xero together.
- You are NZ-based and want NZ data hosted in NZ on a separate domain, not co-located in a shared AWS region.
- You want to start with one module (Inventory, Orders, or Warehouse) and grow scope inside the same product, rather than re-implementing when you outgrow inventory-led scope.
- You value vendor independence — buying direct from a NZ-owned vendor rather than a US-headquartered product family.
ANZ context
Cin7 Core (DEAR) was originally Australian-built; the Cin7 group is now Denver-headquartered after the 2021 Rubicon investment. OpsUI is NZ-built, NZ-hosted (for NZ customers), and AU-hosted (for AU customers) on separate regional domains. Both handle GST and ANZ tax codes natively, but courier integrations (NZ Couriers, Australia Post) are first-party in OpsUI versus third-party in Cin7 Core.
Common questions
What buyers ask before choosing.
Is Cin7 Core the same as DEAR Systems?
Yes — Cin7 Core is the rebrand of DEAR Systems following the 2022 Cin7 acquisition. The product, codebase, and team are largely the same; the name and branding changed. Older content still refers to "DEAR" and the URLs partially redirect.
Is OpsUI cheaper than Cin7 Core?
For inventory-only scope at the entry tier, Cin7 Core Standard can be cheaper. For operators who would otherwise pair Cin7 Core with a separate CRM, a separate shipping tool like Starshipit, and a warehouse add-on, OpsUI is usually competitive or cheaper because all three live in one modular product. The honest answer is to compare the full bundle, not just the inventory line item.
Can OpsUI handle multi-channel ecommerce like Cin7 Core?
Cin7 Core has a mature out-of-the-box marketplace connector library (Shopify, Amazon, eBay, WooCommerce, retail POS). OpsUI exposes a documented REST API on every module, has Shopify wired, and ships bidirectional Xero and MYOB sync wired during rollout. For operators selling across many storefronts with a need for plug-and-play marketplace connectors, Cin7 Core has the broader library today.
Does OpsUI handle manufacturing as well as Cin7 Core?
For light assembly and make-to-stock with multi-level BOMs, Cin7 Core is more mature — it has had BOM and work-order functionality since the DEAR days. OpsUI's Manufacturing module handles BOMs and work orders but does not currently ship routing engines or finite-capacity scheduling. If manufacturing depth is your primary need, Cin7 Core is the stronger fit.
Can OpsUI replace Cin7 Core?
For operators whose Cin7 Core use is primarily inventory, orders, and warehouse rather than manufacturing, yes — OpsUI covers the same scope with stronger WMS and CRM modules. For operators whose Cin7 Core use is heavy on light manufacturing or marketplace connectors, OpsUI is usually a complement rather than a replacement.
Last updated
Compare another
Other ANZ ERP comparisons.
vs NetSuite
OpsUI vs NetSuite
Modular ERP, WMS & CRM for ANZ versus the global suite default
vs NetSuite
NetSuite alternatives for NZ & AU operations
A practical guide for ANZ operators evaluating ERP options outside NetSuite
vs Cin7
OpsUI vs Cin7 Core
Modular ERP, WMS & CRM versus an inventory-led platform
vs Unleashed
OpsUI vs Unleashed
Modular ERP, WMS & CRM versus an inventory layer above Xero
vs Xero
Beyond Xero: adding a real operations layer
When you have outgrown spreadsheets-plus-Xero and need ERP, WMS or CRM
vs MYOB
Beyond MYOB: scaling past accounting into operations
When MYOB AccountRight or Business handles the books but operations need their own system
vs SAP Business One
OpsUI vs SAP Business One
Modular ANZ-built ERP versus a partner-implemented SMB suite
vs Dynamics 365 BC
OpsUI vs Microsoft Dynamics 365 Business Central
Modular ANZ-built ERP versus a Microsoft-ecosystem SMB suite
vs Katana
OpsUI vs Katana
Modular ERP, WMS & CRM versus a manufacturing-led inventory and light-MRP platform
vs MYOB Acumatica
OpsUI vs MYOB Acumatica (formerly MYOB Advanced)
Modular ANZ-built ERP versus a partner-implemented mid-market suite
vs Odoo
OpsUI vs Odoo
Modular ANZ-built ERP versus an open-source global ERP suite
vs Cin7 / Unleashed
Cin7 vs Unleashed vs OpsUI
A neutral three-way look at Cin7 (Core/Omni), Unleashed and OpsUI for Australian inventory and operations.
vs Neto
OpsUI vs Neto (Maropost Commerce Cloud)
Looking for a Neto alternative in Australia? Keep your finance system, add a dedicated operations layer.
vs CartonCloud
OpsUI vs CartonCloud
Modular ERP, WMS & CRM versus a 3PL and transport-first warehouse system
vs Datapel
OpsUI vs Datapel WMS
Two MYOB/Xero-native warehouse layers, compared honestly for Australian operations teams.
vs Wiise
OpsUI vs Wiise
A full Microsoft Business Central ERP versus a lightweight modular ops layer that keeps your ledger.
See the modules. Decide for yourself.
Public pricing on the page. No discovery call required to know what OpsUI costs.