Curated highlights of what's shipped recently. Not every commit — just the things you'd actually want to know about.
Launched /heinricht as the founder-focused entry point linked from LinkedIn, with enriched bio, Person schema, recent-posts strip, and AEO-grade FAQ and Speakable markup. About page mirrors the same Person schema so the entity is consistent across the graph.
Hero leads on the operator-turned-founder story instead of price, with a slimmer core-pitch card, a live ProductPreview between hero and trust bar, the ANZ carrier roster as a visual social-proof strip, and a founder pill that links to /heinricht. Punchier copy, lighter card, stronger headline contrast in dark mode.
Settings gear no longer disappears after idle on mobile; pulsing ring restored via CSS keyframe (was a JS animation that the rendering optimiser was killing). prefers-reduced-motion is now the default on low-end devices so the site stays responsive on entry-level Androids.
Replaced the generic Apple-style backdrop with a warehouse scanning clip that matches what visitors are actually buying. Navbar active ring on /book-demo now resolves correctly on direct landings, not just internal navigation.
Clicking the OpsUI logo plays a short pitched-up audio sting and smooth-scrolls to the top. Volume is intentionally low and the clip never overlaps itself, so it lands as a flourish, not a hammer.
Each module card and detail page now plays a clickable workflow recording — desktop and mobile, dark mode — driving the actual UI rather than a mockup. The Order Management video shows a full pick-to-ship.
Reworked pricing into starter packs (NZ$1,499-NZ$2,999) plus per-module rates and a custom-quoted Full Suite. Per-seat pricing is now linear and predictable.
Scoped the Integrations page down to what actually exists today: standalone deployment, NetSuite bidirectional sync, and the NZ Couriers integration that ships with the Shipping/Outbound module. No fictional partner grid.
Repositioned the marketing site around the operations leader rather than a generic SaaS audience, with concrete language about ANZ workflows.
New booking flow with calendar selection, region-aware phone validation, and a webhook integration so requests land in our queue instantly.
opsui.au now serves a fully region-aware version of the site: AUD pricing, AU support hours, and honest scope on which carriers we integrate with today.
Added domain-aware region detection across content, pricing, social links, and login redirection. AU traffic routes to app.opsui.au; NZ traffic to app.opsui.co.nz.
Structured-data audit removed an aggregateRating block we were never qualified to publish. Search snippets are now built only on signals we can stand behind.
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