Comparison · Cin7 Core
OpsUI vs Cin7 Core
Modular ERP, WMS & CRM versus an inventory-led platform
In one line
OpsUI is a modular ERP, WMS & CRM with 21 individually-priced modules covering operations end-to-end, while Cin7 Core (formerly DEAR Systems) is an inventory and order management platform optimised for product businesses selling across multiple channels.
Cin7 Core is a strong choice for product businesses whose primary pain is inventory accuracy across multiple sales channels — Shopify, Amazon, eBay, retail POS, and B2B. It does that job well and integrates broadly.
OpsUI is built for operators whose pain is broader: warehouse operations, shipping, finance touchpoints, CRM, and the seams between them. The modular structure means an operator who only needs the inventory slice can buy that, but the path to add WMS, CRM, or shipping later is the same product, not an integration.
Both tools serve overlapping customers. The right answer depends on where your operational complexity actually lives.
Side by side
OpsUI vs Cin7 Core, feature by feature.
| OpsUI | Cin7 | |
|---|---|---|
| Pricing model | Per module, public on /pricing (from NZ$1,499 / A$1,499 / mo) | Tiered Standard / Pro / Advanced plans, public pricing |
| Core scope | Modular ERP, WMS & CRM across 21 modules | Inventory + order + production management, light financial features |
| Warehouse management depth | Dedicated WMS modules (wave picking, slotting, cycle counts, dock scheduling) | Bin locations, pick lists, basic warehouse workflows |
| CRM | Native CRM module with sales pipeline and customer history | Customer records, no dedicated sales CRM |
| Multi-channel sales integrations | Available via Integrations module | Core strength — Shopify, Amazon, eBay, WooCommerce, retail POS |
| Accounting integration | NetSuite (live), REST API (live), Xero/MYOB (bidirectional sync, wired during rollout) | Xero, QuickBooks, MYOB |
| NZ / AU data residency | NZ data in NZ, AU data in AU, separate domains | AWS-hosted, region not separated by domain |
| Manufacturing / BOM | Manufacturing module (newer, beta in some workflows) | Mature production module with BOM, work orders, contract manufacturing |
| Hardware | Bluetooth barcode scanners as a first-party SKU | Supports generic warehouse hardware |
Honest pick
When Cin7 Core is the better fit
- Your business is primarily multi-channel product sales (Shopify, Amazon, eBay, retail POS) and your pain is keeping inventory accurate across those channels.
- You manufacture or contract-manufacture and need mature BOM, work order, and production tracking out of the box.
- You are already on Xero or MYOB for financials and want a focused inventory layer above accounting without a broader operations rebuild.
- You explicitly want a product whose vendor ranks inventory accuracy above everything else.
Where OpsUI shines
When OpsUI is the better fit
- Your warehouse operations are complex enough to need a proper WMS — wave picking, slotting, cycle counts, dock scheduling — not just bin locations and pick lists.
- You want a CRM alongside your operational system, not bolted on through a third-party integration.
- You want a single modular product that can grow into more than inventory: shipping, finance touchpoints, customer relationships, analytics.
- You want in-region data hosting (NZ data in NZ, AU data in AU) on separate domains by default.
- Public pricing on the page and a path to add modules without re-implementing.
ANZ context
Cin7 was originally NZ-built but is now globally headquartered in Denver. OpsUI is NZ-built, NZ-hosted (for NZ customers), and AU-hosted (for AU customers) on separate regional domains. GST handling, NZ Couriers, and Australia Post are first-party — not channel partners.
Common questions
What buyers ask before choosing.
Did Cin7 used to be a NZ company?
Yes — Cin7 was founded in Auckland, New Zealand. It is now headquartered in Denver, Colorado after a 2021 majority-investment by Rubicon Technology Partners. The product still has strong ANZ adoption.
Can OpsUI handle multi-channel inventory like Cin7?
OpsUI ships with NetSuite (bidirectional sync), bidirectional Xero and MYOB sync wired during rollout, and a documented REST API on every module. Shopify is wired through the REST API. Cin7 has a wider out-of-the-box marketplace connector set (Amazon, eBay, retail POS variants). For pure multi-channel inventory across many storefronts, Cin7 currently has the broader connector library.
Is OpsUI cheaper than Cin7 Core?
Comparison depends on scope. Cin7 Core publishes plan pricing publicly; OpsUI publishes per-module pricing publicly. For an operator who needs WMS + CRM in addition to inventory, OpsUI is usually competitive or cheaper because both are modules in one product. For inventory-only scope, Cin7 Core can be cheaper at the entry tier.
Can OpsUI integrate with Cin7?
OpsUI exposes a documented REST API and ships NetSuite, Xero and MYOB bidirectional sync (the Xero and MYOB syncs are wired against your tenant during rollout). Direct Cin7 integration is not on the roadmap — operators would typically pick one or the other for their core operational system rather than running both.
Last updated
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See the modules. Decide for yourself.
Public pricing on the page. No discovery call required to know what OpsUI costs.