OpsUI vs Neto (Maropost Commerce Cloud)
Looking for a Neto alternative in Australia? Keep your finance system, add a dedicated operations layer.
OpsUI is a modular ERP, WMS and CRM operations layer for ANZ businesses; it differs from Neto (Maropost Commerce Cloud) by separating warehouse, inventory and order operations from the storefront and finance ledger, so you can pair it with Shopify, marketplaces and your own AU carriers instead of buying a single bundled platform.
Neto, now sold as Maropost Commerce Cloud, is one of the few platforms purpose-built for the ANZ market. Its appeal has always been the bundle: an ecommerce storefront, point-of-sale, inventory and order management stitched together in one product, with multichannel selling across eBay AU, Amazon.com.au and your own website. For a single-brand retailer that wants one login and one bill, that packaging is genuinely convenient.
The trade-off is that everything lives inside one vendor's box. When a Neto business outgrows the storefront, wants to move to Shopify or BigCommerce, or simply wants more control over fulfilment, the inventory and order-management engine is entangled with the storefront it shipped with. Leavers often find the gap is not the website at all, it is the operations layer underneath it: where stock, picking, despatch and customer records used to live.
That is exactly where OpsUI sits. OpsUI is a modular ERP, WMS and CRM for the ANZ market that you buy module by module. The core idea is to keep the finance system you already trust, whether that is Xero, MYOB or NetSuite, and add OpsUI as the operations layer for warehouse, inventory, orders, shipping and CRM. You bring your own storefront and your own carriers; OpsUI runs the operations in between.
This page is an honest comparison for AU operators weighing a Neto alternative. We cover where Neto's all-in-one model is still the right call, where a separated ops layer like OpsUI fits better, and how a migration off Neto actually maps to OpsUI modules plus a storefront like Shopify and your choice of AU carriers.
OpsUI vs Neto (Maropost Commerce Cloud), feature by feature.
| OpsUI | Neto | |
|---|---|---|
| Pricing model | Flat modular pricing: buy only the modules you need (from A$399/module/month), starter packs from A$1,499/month with 5 users, additional users A$99/month, Enterprise custom-quoted. No revenue or GMV percentage. | Bundled subscription tiers (storefront, POS, inventory, order management) scaled by order volume, plus add-ons — confirm current tiers with Maropost. |
| What you actually buy | An operations layer only: WMS, inventory, order management, shipping, CRM and reporting. You pair it with your own storefront and finance system. | An all-in-one platform: storefront plus inventory plus order management plus POS in a single bundled product from one vendor. |
| Storefront and ecommerce | No storefront. OpsUI integrates behind Shopify, WooCommerce or BigCommerce and feeds orders into the operations layer, so you choose and own the front end. | Built-in storefront and themes are a core part of the product, which is the main reason buyers choose it. |
| Finance and ledger | Keep Xero, MYOB or NetSuite. Bidirectional NetSuite sync is live in production; bidirectional Xero and MYOB sync is wired during rollout via the Finance & Accounting module. | Connects to external accounting packages, but the operational data of record lives inside the bundled platform rather than in a separated ops layer. |
| Warehouse operations | Dedicated WMS modules: wave picking, zone picking, slotting optimisation, cycle counting, receiving, quality control and exceptions management for multi-stage fulfilment. | Inventory and order workflows suited to single-site and lighter-touch fulfilment; deep multi-zone warehouse process tooling is not the focus. |
| Carrier and shipping | Carrier integrations are wired during rollout (direct API, aggregator or file-based) — Australia Post, StarTrack, Sendle, Toll and others run through the Shipping/Outbound module. NZ Couriers is the one live carrier API today. | Built-in shipping and label workflows across common AU carriers as part of the bundle, tuned to the platform's own order flow. |
| Multichannel selling | Orders from Shopify, WooCommerce, BigCommerce and marketplaces (Amazon.com.au, eBay AU, Catch, The Iconic) flow into order management; OpsUI is the operations hub, not the listing tool. | Strong native multichannel listing and order sync, especially eBay AU and Amazon.com.au, is a long-standing strength of the platform. |
| Modularity and exit | A la carte modules; start with one, add others as you grow. Storefront and finance stay independent, so swapping any one part does not force a full replatform. | Tightly integrated bundle; moving the storefront or operations often means unwinding several functions at once. |
| CRM | Customer Relationship Management is a first-class module alongside operations, so customer records and order history sit in the same operations layer. | Customer data is held within the commerce platform; dedicated CRM depth typically comes from a separate connected tool. |
| Data sovereignty | AU-hosted production data, AUD billing on opsui.au, AU business-hours support, with engineering HQ at Wainui north of Auckland and a Melbourne presence. Aligned to the Privacy Act 1988 and its 2024 reforms. | ANZ-focused vendor; verify current hosting region and data-handling terms directly, as offshore-hosted systems can carry US CLOUD Act exposure. |
| Implementation shape | Start with the modules you need and go live in weeks; expand module by module rather than a single big-bang cutover. | Full-platform setup including storefront, catalogue, POS and inventory is a larger single project to stand up and to later migrate away from. |
When Neto is the better fit
- You want one all-in-one platform that bundles the storefront, POS, inventory and order management together with a single login and a single vendor relationship.
- Your business is built around Neto's native multichannel listing and order sync, particularly heavy eBay AU and Amazon.com.au selling, and that workflow is working well for you today.
- You are a single-site or lighter-touch retailer that does not need deep multi-zone warehouse processes like wave or zone picking, and the bundled inventory tooling comfortably covers your fulfilment.
- You prefer to avoid running and integrating separate storefront, finance and operations systems, and the convenience of one box outweighs the flexibility of a modular stack.
When OpsUI is the better fit
- You are leaving Neto or replatforming the storefront and need an operations layer that survives the move, so stock, orders, picking and despatch do not have to be rebuilt from scratch.
- You want to keep your finance system, whether Xero, MYOB or NetSuite, rather than letting operational data of record live inside a bundled commerce platform.
- Your fulfilment has outgrown single-site workflows and you need real WMS depth: wave picking, zone picking, slotting optimisation, cycle counting, receiving, quality control and exceptions.
- You want to choose your own storefront (Shopify, WooCommerce, BigCommerce) and your own AU carriers (Australia Post, StarTrack, Sendle, Toll and others, or the Shippit aggregator) instead of being tied to one vendor's built-in versions.
- You prefer predictable flat modular pricing you can start small on and grow into, with AU-hosted data, AUD billing and AU business-hours support.
OpsUI bills in AUD on opsui.au with AU-hosted production data and AU business-hours support, backed by engineering HQ at Wainui north of Auckland and a Melbourne presence. For AU operators that matters in practice: orders and stock movements feed your existing Xero, MYOB or NetSuite ledger for GST and BAS rather than being trapped in a separate platform. Carrier integrations are wired during rollout (direct API, aggregator or file-based) — Australia Post, StarTrack, Sendle, Toll and others run through the Shipping/Outbound module, with NZ Couriers the one live carrier API today. Data handling is aligned to the Privacy Act 1988 and its 2024 reforms, with the US CLOUD Act exposure of offshore-hosted systems a fair point to check on any vendor.
What buyers ask before choosing.
Is OpsUI a direct replacement for Neto?
What happens to my multichannel selling if I move off Neto?
Do I have to migrate my accounting when I leave Neto?
Which carriers can I use with OpsUI in Australia?
How is OpsUI priced compared with an all-in-one platform?
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Other ANZ ERP comparisons.
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