Cin7 vs Unleashed vs OpsUI
A neutral three-way look at Cin7 (Core/Omni), Unleashed and OpsUI for Australian inventory and operations.
Cin7 and Unleashed are both AU-friendly inventory platforms priced per user; OpsUI is a modular ERP, WMS and CRM that differs by letting you buy only the operations modules you need and keep your existing finance system instead of paying for seats you do not use.
If you are weighing Cin7 against Unleashed for an Australian business, you are really choosing between two strong, well-established inventory platforms that solve overlapping problems in different ways. Cin7 (now split across Cin7 Core (formerly DEAR Systems) and Cin7 Omni, formerly the original Cin7) leans toward businesses that want built-in POS, B2B portals and a wide net of native ecommerce and marketplace connections. Unleashed leans toward clean inventory accounting, manufacturing bills of materials and tight Xero integration, with a reputation for solid stock-on-hand accuracy.
Both are genuinely good tools, and for many AU wholesalers, distributors and light manufacturers either one will do the job. This page is deliberately neutral: we will tell you where Cin7 fits, where Unleashed fits, and where OpsUI is worth a look as a third option. We are not going to pretend one product wins every scenario.
The honest tension most buyers run into is pricing shape. Both Cin7 and Unleashed price primarily on a per-user (per-seat) basis tied to a plan tier. That is fine when your team is small, but it can climb quickly as you add warehouse pickers, customer-service staff and finance users who each need to be in the system. Plenty of growing SMEs reach a point where they are paying for seats faster than they are getting value.
OpsUI takes a different shape: a modular ERP, WMS and CRM where you buy modules one at a time rather than a per-seat plan. Keep your finance system (Xero, MYOB or NetSuite) and add OpsUI as the operations layer for warehouse, inventory, orders, shipping and CRM. If you find both Cin7 and Unleashed getting per-user-expensive as you scale, OpsUI is the modular alternative where you pay for the capability, not the headcount.
Cin7 vs Unleashed vs OpsUI, feature by feature.
| OpsUI | Cin7 / Unleashed | |
|---|---|---|
| Pricing model | Modular and a la carte. Individual modules from A$399/module/month; starter packs from A$1,499/month with 5 users included; additional users A$99/month each; Enterprise (all modules, unlimited users) is custom-quoted. You pay for the modules you switch on, not per seat across the whole team. | Both price primarily per user on tiered plans. Cin7 and Unleashed each bundle a number of seats into a plan and charge for additional users; costs tend to rise with team size and with higher tiers needed to unlock advanced features. |
| Batch, lot and expiry tracking | Handled in the Inventory Management and Quality Control modules, with batch/lot attributes and expiry available where the workflow needs them. Buy the modules that matter for your stock. | Both are strong here. Unleashed has long-standing batch and expiry tracking favoured by food and beverage businesses; Cin7 Core also supports batch, serial and expiry. This is a genuine strength of both products. |
| POS and retail | OpsUI is an operations layer (WMS, inventory, orders, CRM), not a built-in retail POS. It connects to ecommerce and supports order management rather than acting as a store till. | Cin7 (especially Omni) includes native POS and is a common pick for businesses that sell across retail and wholesale. Unleashed does not have its own POS and typically pairs with a POS partner. If POS is core, Cin7 is the natural fit. |
| Ecommerce and marketplace connections | Integrates with Shopify, WooCommerce and BigCommerce, and references AU marketplaces such as Amazon.com.au, eBay AU, Catch and The Iconic via order management and integration workflows. | Cin7 markets a broad library of native ecommerce and marketplace connectors and EDI for larger retailers. Unleashed covers the major platforms, often via its own connectors or middleware. Cin7 generally has the wider out-of-the-box connector net. |
| Manufacturing and BOM | Production & Manufacturing is a dedicated module you can add when you need it, alongside Procurement and Inventory. | Unleashed has well-regarded BOM and assembly features for light manufacturing. Cin7 Core also supports BOMs and production. Both handle assembly workflows well. |
| Finance system relationship | Keep your existing ledger. Bidirectional NetSuite sync is live in production; bidirectional Xero and MYOB sync is wired during rollout via the Finance & Accounting module. No forced ledger migration. | Both integrate with Xero (Unleashed is especially Xero-centric) and with QuickBooks; Cin7 also connects to MYOB and others. Both are designed to sit alongside your accounting package rather than replace it. |
| Warehouse operations (picking, zones, waves) | Purpose-built WMS modules: Wave Picking, Zone Picking, Slotting Optimisation, Cycle Counting, Receiving/Inbound and Shipping/Outbound, bought individually. | Both offer warehouse management features and scanning apps suited to small and mid-size operations; deeper WMS workflows (wave/zone strategies, slotting) are lighter than a dedicated WMS. Adequate for many, less so for complex multi-zone sites. |
| CRM | Dedicated Customer Relationship Management module available a la carte, so operations and customer data live in one platform. | Both are inventory-first. They hold customer and sales-order data and B2B portals (notably Cin7) but are not full CRM systems; teams often add a separate CRM. |
| Onboarding and implementation | Modular rollout: start with one or two modules and add more, aiming to be live in weeks rather than a multi-month programme. | Cin7 implementations (especially Omni with POS/EDI) can be a structured, multi-week to multi-month project, sometimes with partner help. Unleashed is generally quicker to stand up for straightforward inventory. Complexity scales with what you turn on. |
| Support and region | AU business-hours support, AUD billing on opsui.au, AU-hosted production data, with a Melbourne presence and engineering HQ at Wainui, north of Auckland. | Both have ANZ roots and regional support (Unleashed originated in New Zealand; Cin7 has a strong ANZ presence). Hosting region and data residency vary by product and plan, so confirm during scoping. |
| Data residency | AU-hosted production data, positioned against the Privacy Act 1988 and its 2024 reforms and offshore CLOUD Act exposure. | Confirm hosting location and data residency directly with each vendor; cloud SaaS hosting region is not always Australian by default. |
When Cin7 or Unleashed is the better fit
- Choose Cin7 if you sell across retail and wholesale and want built-in POS, B2B sales portals and a wide library of native ecommerce, marketplace and EDI connectors out of the box.
- Choose Unleashed if you want clean, accurate inventory accounting, solid bill-of-materials and assembly for light manufacturing, and a particularly tight Xero relationship for a small finance team.
- Either is a sensible pick if your team is small enough that per-user pricing stays comfortable and you want a mature, widely-supported inventory platform with an established AU/NZ partner ecosystem.
- If batch and expiry tracking for food, beverage or perishables is your number one requirement, both products have long, proven track records here and large user communities to learn from.
When OpsUI is the better fit
- When per-user pricing has become the problem: you are adding pickers, customer-service and finance staff and watching seat costs climb on both Cin7 and Unleashed. OpsUI's modular, capability-based pricing lets you add people without each one being a new bill.
- When you want real warehouse depth, not just inventory tracking: wave and zone picking, slotting optimisation and cycle counting as dedicated modules for a multi-zone or higher-throughput site.
- When you want to keep your finance system untouched: add OpsUI purely as the operations layer over Xero, MYOB or NetSuite rather than reshaping how you do your books.
- When you want operations and CRM in one platform, so order, warehouse and customer data are not split across an inventory tool plus a separate CRM.
- When AU data residency and support matter: AU-hosted production data, AUD billing on opsui.au and AU business-hours support, positioned against the Privacy Act 1988 reforms and offshore CLOUD Act exposure.
OpsUI bills in AUD on opsui.au and hosts production data in Australia, with AU business-hours support, a Melbourne presence and engineering HQ at Wainui north of Auckland. It is built for AU operations teams managing GST and BAS workflows through your existing ledger rather than a new one. Carrier integrations are wired during rollout (direct API, aggregator or file-based) — Australia Post, StarTrack, Sendle, Toll and others run through the Shipping/Outbound module; NZ Couriers is the one live carrier API today. Cin7 and Unleashed both have genuine ANZ roots and regional support, so the deciding factors are usually pricing shape, warehouse depth, data residency and whether you want POS built in.
What buyers ask before choosing.
What is the real difference between Cin7 and Unleashed in Australia?
How is OpsUI's pricing different from Cin7 and Unleashed?
Do I have to replace Xero or MYOB to use OpsUI?
Which is better for batch and expiry tracking?
When should I pick OpsUI instead of Cin7 or Unleashed?
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